Signage

These large banners first appeared on 9.01.18 when we unveiled the soccer team's identity.

My focus was to highlight (pun intended) the neon look of both teams' logos (done by Studio Simon) while giving the AutoZone Park facade a little more character.

Shout out to Martheus Wade for the skyline art, originally used in the 2016 Triple-A Championship logo.

The majority owners of the Redbirds and 901 FC also own a fifth-tier English club called Dagenham & Redbridge FC. These signs were created to match The Daggers' return to a vintage crest (redesigned by Studio Simon).

The main sign over the lot entrance mimics a typical English road sign, honoring the stadium's location on Victoria Road in East London. The pole banners line the street and alternate between blue and red backgrounds, matching the team's traditional two-color kits.

This banner and the Carter Capps piece below were created in 2013 for the Jackson Generals, then the Double-A Affiliate of the Seattle Mariners.
Both pieces were installed on the side of the picnic pavilion, in full view of I-40.

Unused branding concept for the Union Ave. face of AutoZone Park, playing off the two teams' neon aesthetic.

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